It is one of the most interesting projects. To enhance a website that lets children create their own clothes is a rewarding experience. The initial idea was to redesign the website and add new features to it. The client wanted to improve the whole style concept, make the store clean, simple and intuitive for both parents and their kids.
There is always a certain amount of challenge when you work with an established business that has its website concept and loyal active customers. In this case it is not just redesigning and functionality improvement. The goal is to meet customers’ expectations as we are working on something they are accustomed to and use every day.
Our designers came up with a new vision to make the website attractive and appealing to parents and their kids: new colour and font styles, restructured text blocks and navigation menu. The website became simpler and easy-to-use: we got rid of many useless parts, minimized the colour scheme and improved clothes configurator.
Our developers worked efficiently on the existing code and added new features to improve website functionality.
The team is easy to reach and acts quickly. Even with the time zone difference, I never felt like I couldn't reach someone when I needed help. It's a very collaborative relationship and I enjoy working with the team even when we're trying to fix something that's broken.