PPC Management and Reporting

This tool was developed as a custom SaaS solution for global market that combines all popular PPC providers such as Google, Bing and Facebook in one place. Users can manage ads and campaigns, generate reports and optimize ad-performance. The most challenging part was to develop a reliable back-end architecture that could handle and process big data and that could be easily extended as the business grows.

Challenge

Create an ultimate solution for PPC campaign management to be used by marketing agencies and individuals. Aone-stop point for ad-reporting, management and optimization.

Solution

We delivered a scalable solution built on top of an advanced AWS cloud back-end and SQL+NoSQL databases.

Outcome

Beta version of SaaS tool released and we received highly-positive feedback
After some improvements the tool was launched to the public and is now actively expanding
Proposed back-end design proved itself as an optimal and scalable solution
Big data processing engine works fast providing great UX to users

Scope

Team of 4 back end engineers
Technical analysis and review
Automated-tests coverage
24/7 technical support after beta release
Beta delivery time: 4 months

Technology Stack

Symfony2 Framework
MongoDB
MySQL
Node.js

3rd Party Components & APIs

Amazon AWS
Facebook API
Bing API
Google API
Stripe API
Paypal API

	701 Ridge Hill Blvd., 4H, Yonkers, NY 10710, Phone: 650-353-7636
	Company Brochure (PDF)

PPC Management and Reporting

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