SMM p2p marketplace is a new way to set up ad campaigns in social networks. The platform allows the user to find influencers in the most popular networks such as Facebook, Twitter and Instagram and publish content into their profiles. The system handles all transactions, communication between publishers and advertisers and also provides complete insights about ad performance.
Systems also has an intelligent algorithm of matching publishers with influencers to simplify search and provide smooth user experience.
As the system utilizes several APIs we had to pay deep attention to all features and limitations and incorporate them into the system. Some APIs don’t provide the required data for performance reports that we needed to deliver for publishers. Our team had to develop custom tracking solutions along with the implementation of several tricks.
We also had to design a custom algorithm to match publishers and advertisers. It was a great challenge and interesting experience to get accurate results for most of use cases.
System was developed using both open-source gems and some proprietary code created by our team; this all allowed to launch beta within a short timeframe. The team implemented scalable system architecture to simplify further expansion as well as reliable cloud back-end to provide fast and stable service to customers.